by Roman Reigns is the current Undisputed WWE Universal Champion, his title reign is over 1200 days. Roman Reigns’ last title defence was against LA Knight at WWE Crown Jewel 2023.
The Rock recently made his return to WWE. He teased a potential match against Roman Reigns. It was assumed that Cody Rhodes would face Roman Reigns at WrestleMania 40, and would dethrone him.
Dave Meltzer on Wrestling Observer Newsletter explains why The Rock facing Roman Reigns would benefit WWE more than Cody facing Roman Reigns at WrestleMania 40.
“The reality is that even though the Rhodes match has been teased and built on television, the Johnson match is far bigger financially. With WrestleMania sponsorship now a $20 million or more revenue stream, such a match is far bigger to potential sponsors.”
“While there is no significant money in PPV, although this match would be expected to do more, and the live gate for the shows will be the same either way since they are selling out both nights, it will set the record for the most people ever watching a WWE non-linear television event.”
“Peacock is in more homes than last year and this match will draw more curiosity viewers than the Rhodes match. The more viewers means more new people exposed to the product or being brought back, which exposes the rest of the talent and matches on the show to a new audience.”
